Website Design for Electricians: Pages, Costs, Calls
An electrician website that works is a fast, mobile-first site that shows your services, areas, credentials and photos of real jobs, then makes it one tap to call or request a quote. Most small firms in the UK get more work from a clear local site than from a pretty brochure that loads slowly.
What actually gets you booked
Electricians live on trust, speed of response and proof you are qualified. Your site has to answer three questions in seconds: do you cover my area, can you do this job, and how do I get you on the phone today. Fancy animations do not help. A sticky click-to-call button, a short list of services, NICEIC or equivalent logos, and photos of consumer units, rewires and EV chargers do.
Most of your traffic is mobile, often from someone standing in a dark kitchen or googling after a trip. Pages must load in under two seconds on 4G. Forms should be short: name, postcode, phone, job type. Offer an emergency line if you run one, and say your typical response window in plain English.
Pages worth having
Keep it tight. Five to eight pages is enough for most one-person or small firms. Extra pages only if they target a real search or a real service you sell.
- Home: who you are, the three or four jobs you want most, areas covered, trust logos, recent photos, and a call button above the fold.
- Services: separate sections or short pages for rewiring, consumer unit upgrades, fault finding, lighting, EV chargers, landlord certificates, commercial work if you do it. Each needs a price range or “from” figure where you can, plus what is included.
- Areas: list towns and postcode districts you actually cover. One paragraph per main town beats a giant map that does nothing for Google.
- About and credentials: years trading, insurance, qualifications, Part P, how you work on site. A face photo helps.
- Gallery or recent jobs: before and after, labelled with the town. Ten good photos beat fifty poor ones.
- Contact: phone, email, form, hours, emergency note. Do not hide the number.
A simple FAQ page covering “how much does a rewire cost”, “do I need a new consumer unit”, and “can you fit an EV charger in a terrace” can rank and cut phone time. Skip a blog unless you will write two useful pieces a month.
Local Google and speed
Most electrician searches are “electrician” plus a town or “near me”. Your Google Business Profile does half the work; the website must match the name, address, phone and areas you list there. Use the same service names on both. Add a unique paragraph per town page only if you genuinely work there often.
Technical basics that matter: HTTPS, mobile layout that does not require pinch-zoom, images compressed (WebP, under 150 KB each where possible), no heavy page builders. Aim for a Lighthouse mobile score above 80. Slow sites lose the call to the next result.
Trust signals that convert
Show insurance, qualifications, and a short note on how you leave the job (dust sheets, testing, certificates). Reviews belong on Google first; pull a few onto the site with dates and towns. Never invent them. If you are on Checkatrade or similar, a logo is fine; do not rely on it as the whole site.
UK costs in 2026 terms
Typical ranges for a small electrician site, not a national brand:
| Route | Typical UK range | What you usually get |
|---|---|---|
| DIY builder (Wix, Squarespace) | £15 - £40 a month plus your time | Template, limited control, you handle updates and hosting quirks |
| Freelance one-off WordPress | £1,200 - £3,500 | Custom look, 5 - 8 pages, basic SEO setup, you own it; hosting extra £8 - £20 a month |
| Small agency one-off | £2,500 - £6,000+ | More design time, sometimes extra features you may not need |
| Pay-monthly managed | Setup fee then £40 - £120 a month | Hosting, updates, small changes included; suits firms with little cash up front |
Add £200 - £600 if you need a booking calendar or a proper quote form that emails you with photos attached. Ongoing maintenance if you go one-off is often £30 - £80 a month or a few hours a year at £50 - £80 an hour. I offer both a one-off build and pay-monthly plans that include hosting, updates and management; exact figures are on arlowebstudio.com.
Pay monthly suits electricians who would rather not find £2,000 in one hit. You pay a setup fee then a monthly amount and stay hands-off. The trade-off is you do not own a standalone site in the same way if you leave; read the contract. One-off suits firms that want the asset and will handle or pay for hosting and updates themselves.
Mistakes I see on electrician sites
- No phone number in the header on mobile.
- Stock photos of people in hard hats instead of your actual work.
- One giant “services” paragraph with no prices or areas.
- Slow gallery of 4 MB images.
- Contact form only, no click-to-call.
- Copy written for other trades, not electrics (Part P, EICR, consumer units).
Fix those before you worry about extra colours or a blog. A clear, fast site with your real jobs and a working phone number beats a redesign that still hides how to hire you.
If you already have a site, check it on your phone in a poor signal area. Time how long it takes to find the number and send a message. That test tells you more than any agency pitch.
Frequently asked questions
How many pages does an electrician website need?
Five to eight is enough for most: home, services, areas, about, gallery, contact. Add a short FAQ if you get the same questions on the phone. Extra town pages only where you actually work regularly.
Should I put prices on the site?
Yes where you can. A “from” figure for a consumer unit change, EICR or EV charger stops time-wasters and still leaves room to quote properly after a look. Vague “call for prices” on everything loses people to firms who give a range.
Do I need a blog?
Only if you will publish useful pieces, not filler. Two solid articles a month on real jobs (rewire in a 1930s semi, EV charger on a looped supply) can help. Empty monthly posts waste time and look worse than none.
Is WordPress or a website builder better?
WordPress still gives more control and cheaper long-term hosting for a trades site. Builders are quicker to start but you pay monthly forever and hit limits on speed and forms. For a small electrician firm either can work if it is fast and the phone number is obvious.
What about pay monthly versus buying the site outright?
Pay monthly (setup then a monthly fee covering hosting and updates) suits firms without a lump sum. One-off costs more up front but you own the site and pay only hosting and occasional changes. Neither is automatically cheaper over five years; work out the numbers for your cash flow.
How important is Google Business Profile compared with the website?
Both matter. The profile wins the map pack; the website wins the people who click through and need proof, photos and a form. Keep name, address, phone and services identical on both.